| Titolo | #FutbolNow Skills Challenge |
| Agenzia | Rooster |
| Campagna | #FutbolNow Skills Challenge -- Play the Pepsi Interactive Vending Machine |
| Cliente | PepsiCo Inc. |
| Marca | Pepsi |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Mag 2014 |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Director | ..b G....rt Solo abbonati |
| Executive Producer | Se.....an El....ge Solo abbonati |
| Executive Producer | S...n El....ge Solo abbonati |
| Producer | K....in ..l C...o Solo abbonati |
| Art Director | J...in St.....rg Solo abbonati |
| Copywriter | A..x Sc....tz Solo abbonati |
| Editor | D..e Ro.....dt Solo abbonati |
| Image Design | B...e Th....re Solo abbonati |
| Post Production | K...n R..e Solo abbonati |
Creative Technology with vending machine
A few weeks before the start of the World Cup, Pepsi uses its “superstar 2014 football squad” – including Leo Messi, Sergio Ramos or Robin van Persie - to challenge fans all around the world with a limited-edition vending machine. To get their cans for free, people have to juggle a virtual soccer ball in front of an innovative machine equipped with an interactive screen powered by XBOX Kinect motion-sensor gaming technology. This special vending machine campaign is an example of creative technology invented by Rooster and Float agencies. It will travel to different countries and will serve the ambush marketing strategy of Pepsi during this big football year.