| Titolo | Tiger |
| Agenzia | Leo Burnett Moscow |
| Campagna | Shot Tigers - WWF |
| Cliente | WWF |
| Marca | WWF |
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| Posted | Settembre 2010 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
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Bloody Augmented Reality
The Siberian tiger is an endangered species because of hunting. WWF Russia makes you experience it. Special T-Shirts with tigers heads and markers were created and distributed online and in trendy stores. No mirror in the fitting rooms but screens with cameras. The augmented reality makes you feel like a prey, shot to death. Supported by Russian celebrities, a dedicated website and online PR, the operation has got 200 000 signatures against the hunting