| Titolo | Shower in the Steet |
| Agenzia | Y&R Moscow |
| Campagna | Shower in the Street |
| Cliente | Colgate-Palmolive Company |
| Marca | Palmolive Nutra-Fruit |
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Addictive Shower Gel promoted in the street
This live event has been organized in the center of Moscow to promote the new Palmolive Nutra-Fruit with branded columns with stickers and one pillar with a model taking a shower inside. The shower installation and the pretty model in bathrobe made people think that they couldn’t resist to the product and had to take a shower immediately, even in the street.