| Titolo | Pop-Up Café |
| Agenzia | Geometry Global |
| Campagna | Pop-Up Café |
| Cliente | Nestlé |
| Marca | Nescafé |
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| Posted | Luglio 2014 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Executive Creative Director | Y..n H..T Solo abbonati |
| Creative Director | P....ck Su....an Solo abbonati |
| Art Director | N....as G...er Solo abbonati |
| Art Director | D...d ..n Solo abbonati |
| Copywriter | R...in .. N...s Solo abbonati |
| Account Manager | M....ux De......une Solo abbonati |
| Art Buyer | A....te H...um Solo abbonati |
| Chief Creative Officer | M....el Ku......ski Solo abbonati |
| Creative Director | M....el Ku......ski Solo abbonati |
| Designer | O....er B....on Solo abbonati |
| Print Production Manager | K...ne P....nt Solo abbonati |
| Print Production Manager | Re....ks Solo abbonati |
| Media Planner | Se....ne Be....in Solo abbonati |
| Media Planner | ..o Solo abbonati |
| Casa di Produzione | At....rs M...na Solo abbonati |
| Casa di Produzione | Ma.....us Solo abbonati |
A coffee to share
The Parisian way of life. Every morning you take the subway and you read your free newspaper. All alone, in your “private bubble”. In order to break this solo habit, Nescafé introduced 2 foldable mugs in the “Metro” newspaper to encourage its readers share a moment around a cup of coffee and engage in a conversation with a colleague.