Grupo Estratégico PAE - "Morning After Island (Long version)" by PHNX Awards 2023
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| Titolo | Morning After Island (Long version) |
| Agenzia | Ogilvy |
| Campagna | Morning After Island |
| Cliente | Grupo Estratégico PAE |
| Marca | Grupo Estratégico PAE |
| Posted | Aprile 2023 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Team | Wanda Cálix |
| Creative Team | Andrés Villalobos |
| Creative Team | Cesar Chinchilla |
| Communication & Strategy | Edgardo Melgar |
| Communication & Strategy | Alan Cruz |
| Chief Creative Officer | Liz Taylor |
| Chief Creative Officer | Jessica Apellaniz |
| Global Director of Creative Excellence | Harley Saftler |
| Regional Director of Creative Excellence | Adriana Weinberg |
| Chief Executive Officer (CEO) | Eduardo Ching |
| Chief Executive Officer (CEO) | Andrés Villalobos |
| Creative Director | Cesar Chinchilla |
| Head of Strategic Planning | Alan Cruz |
| Head of Communications | Edgardo Melgar |
| Copywriter | Angel Barahona |
| Video Editor | Donaldo Argueta |
| Public Relations Director | Jimena Andino |
| Account Director | Ericka Coello |
| Creative Director | Sebastian Bullorini |
| Creative Director | Wanda Cálix |
| Casa di Produzione | 14 al Centro Latam |