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REmemory - "#REmemory presentation board" by PHNX Awards 2023

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Titolo#REmemory presentation board
Agenzia
Campagna REmemory - Taiwan Alzheimer Disease Association
Cliente Taiwan Alzheimer Disease Association
Marca REmemory
PostedMarzo 2023
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia.
Tipo di Media Case Study