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Premio creativo
Paris, Francia
SANTÉ PUBLIQUE FRANCE - "WE, THE LOVERS" by PHNX Awards 2022

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TitoloWE, THE LOVERS
Agenzia
Campagna WE, THE LOVERS
Cliente Santé Publique France
Marca SANTÉ PUBLIQUE FRANCE
PostedNovembre 2021
Settore Pubblica sicurezza, salute, igiene
Trama The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Tipo di Media Televisione e Cinema
Creative Director
Creative Director
Art Director
Copywriter
Head of TV
Director
Production
Post Produzione FIRM
Sound Production