AdForum
phnx-awards logo PHNX Awards

PHNX Awards

Premio creativo
Paris, Francia
HomeEquity Bank - "World's Oldest e sports Team (Board)" by PHNX Awards 2021

Filter results by

TitoloWorld's Oldest e sports Team (Board)
Agenzia
Campagna World's Oldest E-sports Team
Cliente HomeEquity Bank
Marca HomeEquity Bank
Data di Prima Diffusione/Publicazione 2020 / 11
Prodotto HomeEquity Bank
Settore Finanza/Assicurazioni
Trama To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game.
Tipo di Media Case Study
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Designer
Designer
Designer
Account Manager
Account Manager
Planning Team
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Manager
Media Manager
PR Agency
Corporate Communications Manager
Production Company Producer
Casa di Produzione
Editor
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Vic Bath, Michael Romaniuk

Writer Dan Cummings, Jackson Kemp
Designer Zoe Kim, Jeff Watkins, Vic Bath
Account Team Anjelica Kapetanos, David Tremblay
Planning Team Tim Hopkins
Client HomeEquity Bank
Clients Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Media Agency OMD
Media Team Dwayne Mataseje, Mitchell Cornelisse
PR Agency Provident Communications
PR Team Morgan McLellan
Producer Mitch Cappe

Production House Zulubot
Editor Micah Rix-Hayes