tencent we summit - "MICRO UNIVERSE" by PHNX Awards 2021
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| Titolo | MICRO UNIVERSE |
| Agenzia | Tencent |
| Campagna | MICRO UNIVERSE |
| Cliente | Tencent |
| Marca | tencent we summit |
| Posted | Agosto 2020 |
| Settore | Other Online Services |
| Trama | Every year the greatest minds in science gather at Tencent’s WE conference. In 2019 the theme was 'everything has its own micro-universe'. We created an online experience, allowing attendees and the audience at home to explore the micro universe all around them. We wanted the users to experience this interactive project before they joined the WE conference online stream. At the same time, changing their perception of science as artistic, beautiful and fun. We developed this project in an artistic way possible, also involved in some real science, dust, particle...etc. To fit in this science conference theme, we used space dark as the main color, then integrated with some metal color to make it scientific but also artistic. Our Micro-universe also, we combine liquid physics into the constructing code segment. So each micro-universe will be dynamic and unique for each one. For all the element and icon animation we choose to make it simple and understandable by the general user in China so no one will get lost in this science space. |
| Risultato | This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe. The average user experiencing time has reach almost 3 minutes which is many times higher that a normal h5 event in Chinese market. At the same time it converted almost 2 million views online, making this year’s WE conference an even greater success. |
| Tipo di Media | Sito Internet |
| Lunghezza | |
| General Manager | Vincent Li |
| Executive Creative Director | Akae Wang |
| Copywriter | Zita Zou |
| Art Director | Ivy Huang |
| Art Director | Dong Xie |
| Art Director | Sonja Xu |
| Copywriter | Ahjan Huang |
| Agency Producer | Ahjan Huang |
| Brand Director | Hunter Zhang |
| Project Manager | Nichole Yu |
| Project Manager | Junhao Ma |
| Executive Producer | Katherine Lee |
| Digital Producer | Roy Zhang |
| Creative Director | Nando Correa |
| Designer | Addie Hao |
| 3D Artist | Florian DKS |
| 3D Modeler | Kosta Lagis |
| Front End Developer | Ethan Chiu |
| Front End Developer | YiWen Lin |