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Paris, Francia
La Liga - " LALIGA 42 PASSIONS" by PHNX Awards 2020

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Titolo LALIGA 42 PASSIONS
Agenzia
Campagna 42 Passions
Cliente La Liga
Marca La Liga
Data di Prima Diffusione/Publicazione 2019 / 10
Prodotto La Liga
Settore Sport di Squadra, eventi sportivi
Trama Based on a scientific study, where it was proven that, if several people sing the same song simultaneously, their heart mark the same rhythm, LaLiga formed a choir made up of 42 real fans from all the clubs to carry out an experiment with its own soundtrack, directed by its compositor, Lucas Vidal. And through technology developed especially for this experiment , which monitored their heartbeats, we were able to prove that their heart rates were synchronised. The participants remained anonymous until the challenge was finished, when they discovered that they were all from rival teams. We proved that when we experience something together, it feels even greater.
Tipo di Media Case Study
Lunghezza
CHIEF CREATIVE OFFICER Mónica Moro
EXECUTIVE CREATIVE DIRECTOR Raquel Martínez
CREATIVE TEAM Borja Diego, Rafael Martínez, Miguel Moreno, Matías Ivan
ACCOUNT TEAM Blanca Fernández, Raúl Romero, Sergio San Millán
PLANNING TEAM Marc Escrig, Pascual Martínez
PRODUCTION DIRECTOR Paloma Adrien
AGENCY PRODUCER Mercedes García Parreño
PRODUCTION COMPANY Mediapro
EXECUTIVE PRODUCER/MD Jose Quilez
PRODUCER Silvia García, Geni Nieto
DIRECTOR Álvaro Brechner
MUSIC COMPOSITOR Lucas Vidal