Airbnb China - "A Chinese New Year Story (EN Subs)" by PHNX Awards 2020
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| Titolo | A Chinese New Year Story (EN Subs) |
| Campagna | Fú - A Chinese New Year Story |
| Cliente | Airbnb |
| Marca | Airbnb China |
| Data di Prima Diffusione/Publicazione | 2019 / 12 |
| Prodotto | Airbnb |
| Settore | Turismo/Viaggi e Trasporto |
| Trama | Fu is a touching animation demonstrating how Airbnb properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. The three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New Year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around. ——— Jia Jia, a young nurse from the beautiful city of Wuhan whose pursuit of her career in Shanghai prevents her from returning home for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Pamela Li | Marketing Manager - Zhida Xu |
| Xu Siyuan Storyboard Ar-st - Connie He | Production Manager - Brandie Braxton Production Coordinator - Hou Puyu |
| Noor Sofi | Visual Development Artists - Andrew Chesworth, Connie He |
| Dia Jamandron | Additional Visual Development Artists - Chelsea Blecha, Felicia Chen, Susan Huang |
| Gustavo Karam Lead Producer - Yanyie Tran | Executive Producer - Chris Colman, Julieta Zajaczkowski |
| Patricio Passaralli | Animation - Ma-as Ses-, Nicolas Agarzua |
| Creative Director | Lou Schmidt |
| Music Producers | Lou Schmidt, Fernando Rojo, Luis Bergmann, Pedro Curvello, Vini Nunes |
| Sound Designers | Fernando Ianni, Tiago Mago, Fabian Jorje, Pablo Mello, Emilio Daccorone, Bruno Broaska |