Glaciar - "Pinch" by PHNX Awards 2020
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| Titolo | Pinch |
| Agenzia | Ponce |
| Campagna | Pinch |
| Cliente | Nestlé Waters |
| Marca | Glaciar |
| Data di Prima Diffusione/Publicazione | 2019 / 6 |
| Prodotto | Glaciar |
| Trama | Glaciar, the low in sodium water is committed to promoting healthy habits among Argentines. For the brand, talking about excess sodium is a key point, that is why every year it develops an event during the World Week on Salt Awareness. In the context of a healthy diet, it is recommended to consume up to 1 gram of added daily salt in meals. How can we know how much salt we are adding to our meals, if it is impossible to calculate it? Pinch is a blister of 14 doses containing 500 mg of table salt each, the maximum acceptable dose per meal (lunch and dinner). Glaciar is a brand committed to take care of people’s hearts. During more than 10 years, Glaciar has been trying to raise consciousness, but this health issue keeps causing +17 M deaths every year globally. We had to create something for people to take real perspective of the risks and consequences of unhealthy habits related to one’s heart. In the context of a healthy diet, it is recommended to consume up to 1 gram of added per meal per day. Pinch is a blister of 14 doses containing 500 mg of table salt each, the maximum acceptable dose per meal, according to the Argentine Society of Cardiology. We promoted it in a one-to-one contact with cardiologists, who used Pinch as a key tool for patients to control sodium intake. In Argentina, the average consumption is 11 grams of salt per person per day, when the recommendation of the World Health Organization is 5 grams. This increases the risk of hypertension. Glaciar is committed to promoting healthy habits among Argentines. For the brand, talking about excess sodium is a key point, that is why every year it creates an event during the World Week on Salt Awareness. The work was produced and run during the World Week on Salt Awareness, in Argentina. After the event during that week, the amplification continued for several months. |
| Lunghezza | |
| Executive Creative Director | JUAN PABLO CARRIZO |
| Creative Team | PATRICIO RAMIREZ-SERGIO RIO LEON |
| Chief Operation Officer | NATALIA NOYA |
| Account Director | AGUSTINA GARCIA VEIGA |
| Account Executive | KATIA JAKEL |
| CLIENT | MATIAS AZPIAZU, GUADALUPE GUZMAN, CINTHIA BERBERIAN |
| Agency Prducer | ROBERTO CARSILLO |