PornHub - "The Dirtiest Porn Ever - Case Study" by PHNX Awards 2020
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| Titolo | The Dirtiest Porn Ever - Case Study |
| Agenzia | Officer & Gentleman |
| Campagna | The Dirtiest Porn Ever |
| Cliente | PornHub |
| Marca | PornHub |
| Data di Prima Diffusione/Publicazione | 2019 / 8 |
| Prodotto | Entertainment |
| Trama | Each year, more than 7 million tons of waste, mostly plastic, washes up on our shores. But even with countless campaigns, PSA’s and new laws, the problem still persists. That’s why Pornhub, the world’s largest adult network, decided to mobilize their community of 150 million+ daily users for a good cause: Saving our oceans and beaches. In order to engage them, we launched “The Dirtiest Porn Ever”, an adult film shot on one of the most polluted beaches in the world. And to help clean it and other beaches up, we asked users to get dirty by watching it. We released the video on a community member channel on pornhub.com, and for each view, the brand made a donation to Ocean Polymers, an organization dedicated to finding sustainable solutions for cleaning the ocean. The campaign broke through the taboos surrounding porn, making headlines across the globe, gaining praise and becoming an unlikely catalyst for change. With a low budget and no paid media investment, the adult film and the SFW launch video went viral on social media, racking up over 40 million views and counting across Twitter, Instagram, YouTube and pornhub.com, with 100K’s of shares across the different platforms. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Agency | Officer & Gentleman |
| Executive Creative Directors | Javi Iñiguez de Onzoño, Alex Katz |
| Managing Director | José Ortiz |
| Account Executive | Alba Domínguez |
| Art Director | Luis Álvarez |
| Copywriter | Mónica Gramunt |
| Agency Producer | Beto P.F. |
| Production Company | Tsunami Film House |
| Director | Juan Gama de Cossío |
| Cinematographer | Paco Gelardo |
| Film Editor | Alberto Sobreviela |
| Postproduction | Lag, Javier G. Blasco |
| VFX | Juls Gars/ Alberto Sobreviela |
| Colorist | David Castañón |
| Animation | Vladimir Marchukov |