Titolo | Made In Fukushima Case video |
Agenzia | Serviceplan Group |
Campagna | Made in Fukushima |
Cliente | METER Group |
Marca | METER Environment |
Data di Prima Diffusione/Publicazione | 2019 / 3 |
Prodotto | A book made out of rice straw from the decontaminated fields in Fukushima to help people understand with their eyes and hands. |
Trama | On March 11, 2011, a tsunami hit the Fukushima Daiichi Power Plant, triggering the meltdown of the nuclear reactors. In the following days, wind and rain carried the radioactive material inland. More than 25,000 hectares of farmland, in what used to be one of Japan’s most important agricultural regions, were contaminated. Environmental technology specialists from METER, together with Dr. Masaru Mizoguchi from The University of Tokyo and the NPO Fukushima Saisei, have developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again. The data proves that the rice is safe, but no one buys it because they fail to understand the complex data. Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the decontamination method works and that the rice from Fukushima is safe, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization. Each book contains 296 pages, made out of the rice straw grown on decontaminated fields in Fukushima. The rice straw was harvested, dried, cleaned, cut and crafted into paper, following traditional methods. Japanese and international paper experts worked together to produce unique paper that contains a visible part of rice straw without distracting from the information and photography. The book visualizes data through different techniques - from the cover to the infographics and even in the inside pages that result from Japanese binding, which were used to show the radiation levels at the locations the photos were taken. |
Lunghezza | |
Global Chief Creative Officer // SERVICEPLAN GERMANY | Alex Schill |
VP Environment // METER Group | Dr. Colin Campbell |
VP Marketing // METER Group | Christian Hertel |
CEO // METER Group | Scott Campbell |
Head of Global Agricultural Sciences / Director // The University of Tokyo / Fukushima Saisei | Dr. Masaru Mizoguchi |
President // Fukushima Saisei | Yoichi Tao |
Marketing Manager // METER Group | Kirsten Ralph |
Marketing Manager // METER Group | Julia Mumford |
Marketing // METER Group | Kersten Campbell |
Creative Director // SERVICEPLAN GERMANY | Franz Röppischer |
Creative Director // SERVICEPLAN GERMANY | Lorenz Langgartner |
Creative // SERVICEPLAN GERMANY | Saurabh Kakade |
Art Director // SERVICEPLAN GERMANY | Eduardo Alvarez |
Junior Copywriter // SERVICEPLAN GERMANY | Carolina Soto |
Head of Print Production // SERVICEPLAN GERMANY | Robert Kaminski |
Photographer // Nick Frank | Nick Frank |
Lead Designer // Moby Digg GmbH | Gabriela Baka |
Information Designer // Moby Digg GmbH | Sebastian Haiss |
Designer // Moby Digg GmbH | Ricardo Abbaszadeh |
Managing Director // Moby Digg GmbH | Maximilian Heitsch |
Writer // Freelance | Quentin Lichtblau |
Producer // SAS - Shoot in Japan | Yuta Matthew Kato |
Producer // Freelance | Rumi Tominaga |
Cinematographer // Freelance | Ivan Kovac |
Producer // Albert Coon | Johannes Maierbacher |
DoP // Albert Coon | Andreas Wolf |