St1 Nordic - "Bear TrueView Mobile" by PHNX Awards 2020
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| Titolo | Bear TrueView Mobile |
| Agenzia | Garbergs |
| Campagna | Only low prices |
| Marca | St1 Nordic |
| Data di Prima Diffusione/Publicazione | 2020 / 5 |
| Prodotto | Unmanned fuel stations |
| Trama | Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages. The first tv spot highlights the lack of toilets at their unmanned fuel stations with the help from a grumpy old man. In the second tv spot, a woman, chased by a bear, runs towards the St1 station for help, only to find out it is an unmanned station. On Youtube the same characters wants you to skip the ad, because there is absolutely nothing to see at the station. The concept is also shown on billboards. |
| Lunghezza | |
| St1 | Garbergs, Madre |