McDonald's - "Star Hunt" by PHNX Awards 2020
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| Titolo | Star Hunt |
| Agenzia | Leo Burnett Riyadh |
| Campagna | McDonald's Star Hunt |
| Marca | McDonald's |
| Data di Prima Diffusione/Publicazione | 2020 / 1 |
| Prodotto | Opening Late |
| Trama | To promote that Mc Donald’s has now 24h stores in saudi arabia, we’ve developed an app, that is part promotion part gaming, that turned the night sky in the biggest coupon hunt in the world. Using an augmented reality system, consumers were asked to point their cameras at the night sky, and try to hunt special constellations inspired by the most famous Mc Donald's products: The Big Maccer, The Sundae Nebula and the McFries Belt. Once the constellation was found, it generated a promo code that the consumer could redeem as a free meal, delivered whenever they were. |
| Lunghezza | |
| Chief Creative Officer | Mohammed Bahmishan |
| Creative Director | Saadi Alkouatli |
| Art Director | Jose Pedro Bortolini |
| UI | Mustafa El Lakkis |
| Group Account Director | Fady Yamak |
| Digital Delivery Director | Georges Matta |
| Developer | Creo Shift |
| Retouching | Leap Studios |
| Music | Canja Audio Culture |