Propuesta Civica AC - "Seguimos Hablando 2020" by PHNX Awards 2020

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TitoloSeguimos Hablando 2020
Agenzia
Campagna #StillSpeakingUp
Cliente Propuesta Civica AC
Marca Propuesta Civica AC
Data di Prima Diffusione/Publicazione 2019 / 5
Prodotto Propuesta Civica AC
Trama Mexicans seem to have become desensitised to news about murders, even when those killed are journalists. So, four murdered journalists rose from the dead to issue a strong message: "They tried to silence us, but we're #StillSpeakingUp". The social campaign involved two years of research and the help and support of the victims' families and colleagues. Content included video and unpublished articles "miraculously" tweeted by the reporters who'd lost their lives.
Tipo di Media Interattivo
Lunghezza
Advertising Agency Publicis Mexico
Chief Executive Officer (CEO) Juan Carlos Tapia
Chief Creation Officer Diego Wallach
Head of art Luis Sordo
Chief Strategy Officer Samantha Hernández
Art Director Maricarmen Mercado
Copywriter Diego Wallach
Press Relations Ana Ramos
PR Tai Damsky
Content design Rodrigo Rodríguez
Post Production Prodigious
Editor Karen Gómez