Change The Ref - "Guns 4" by PHNX Awards 2020
Filter results by
| Titolo | Guns 4 |
| Agenzia | ALMA DDB |
| Campagna | Guns |
| Marca | Change The Ref |
| Data di Prima Diffusione/Publicazione | 2019 / 4 |
| Prodotto | Gun reform |
| Trama | As an organization born in Parkland, Change the Ref seeks to empower not only those who can vote on gun laws, but also the youth who will be affected by these decisions. Therefore, we wanted to target anyone who lives in Florida, regardless of age. We wanted to make an impact on Floridian's minds by showing them how they over-index in every gun-related issue. To do so, we compared Florida’s gun data with the data of several other states combined. Florida’s numbers were always higher. Visually, we used the well-known Florida gun shape, but we made a very impactful comparison by creating other gun shapes with the states we were comparing Florida with. |
| CEO/Creative Chairman | Luis Miguel Messianu |
| CCO/Co-President | Alvar Suñol |
| SVP, Production | Michelle Headley |
| Creative Director | Beatriz Torres Marin |
| Creative Director | Daniel Correa |
| Art Director | Daniela Perez |
| Agency | ALMA DDB |
| Production Company | ALMA DDB |