IKEA’s “Silence the critics” was “born from the common feeling, that along with the seasonal joys, a lot of us feel a looming sense of dread when it comes to hosting others with many of us feeling ashamed of our homes over the Christmas period,” says IKEA’s UK and Ireland County Marketing Manager Sarah Green. Featuring original music by legendary MC D Double E, the spot can be found on many of the “best of” holiday ads lists. The unique concept and humorous edit had people laughing and looking around their homes for objects that might taunt them.
Lunghezza
AGENCY
Mother
EDITING
Russell Icke at the Whitehouse
PRODUCTION COMPANY
MJZ
DIRECTOR
Tom Kuntz
MJZ PRODUCER
Emma Butterworth
MJZ PRODUCTION MANAGER
Daniel Gay
PRODUCTION DESIGNER
Chris Oddy
DIRECTOR OF PHOTOGRAPHY
Chris Soos
MUSIC SUPERVISION
Dave Bass and Arnold Hattingh at Wake the Town
SOUND
750mph
POST
Electric Theatre Collective
VFX
Electric Theatre Collective
PRODUCER
Magda Krimitsou
COORDINATOR
Larisa Covaciu
CREATIVE DIRECTOR
James Sindle
2D LEAD
James Belch
3D LEAD
Patrick Krafft
2D ARTISTS
Chris Fraser, Tomer Epsthein
3D ARTISTS
Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard Fry