Snickers - "Insurance Integrated" by PHNX Awards 2020
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| Titolo | Insurance Integrated |
| Agenzia | Impact BBDO |
| Campagna | Hunger Insurance |
| Cliente | Snickers |
| Marca | Snickers |
| Data di Prima Diffusione/Publicazione | 2020 / 1 |
| Prodotto | Chocolate |
| Trama | SNICKERS launched its own insurance to cover people for the mistakes they make because they are hungry. Paying out in Snickers bars to get them back to being them. The first and only insurance of its kind, HUNGER INSURANCE paid out for literally anything, as long as it was down to hunger. We worked with real underwriters to develop an A.I. bot to assess claims. People came to our website, SNICKERSHUNGERINSURANCE.COM, to tell us about their blunder. The bot judged the severity and frequency of the blunder, using keywords and Google data. Then factored in data like time of day, mood, location to judge if it was because of hunger or not –to give a payout of between 1 and 50 Snickers through a mobile coupon redeemable at stores across the UAE. Just like any insurance, we kicked things off with an infomercial-style video, which asked people to make a claim for their hunger blunders. Testimonial films, social, audio ads and outdoor also drove our noble cause. To make a claim, people had to visit the website, speak to a chatbot, provide a few details of their hunger blunder, and receive a coupon for a payout of SNICKERS® bars redeemable at Circle K stores. |
| Creative Director / Copywriter | Jamie Kennaway |
| Art Director / Designer | Hyun Seo Yoo |
| Copywriter | Jason Burayag |
| Chief Creative Officer | Paul Shearer |
| Executive Creative Director | Ali Rez |
| Director | Joris Bodriesz |
| Data Analyst | Varun Dhanak |
| Art Support | Richard Gandiongco |
| Creative Services Director | Tennyson Torcato |
| Producer | Ann Geleen Amparado |
| Producer | Rebecca Ooi |
| Producer (Freelance) | Marvin Burayag |
| Production Assistant | Abdulsalam Painthoth |
| Business Lead | Frances McCabe |
| Senior Account Manager | Salma Shahin |
| Account Executive | Emma Jane Randall |
| Account Director | Bridget Weber |