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Premio creativo
Paris, Francia
Dodo Pizza - "Open Source Pizza" by PHNX Awards 2020

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TitoloOpen Source Pizza
BriefTo maintain growth and extend the franchise abroad Dodo needed a campaign to promote its IT capabilities among potential partners. We were focusing on small business owners across different markets both in Europe and other continents: small family pizzerias and non-chain eateries. For which Dodo capabilities could be of particular interest - a way to revamp their business and switch to a more modern and innovative format.Our AI found the perfect combination of ingredients based on an analysis of 300,000 recipes and scientific papers on food pairing conducted by Cambridge and other USA universities. We shared the recipe and uploaded AI’s source code on GitHub. We also created a bot that searched for pizzerias on Instagram and shared Open Source Pizza with potential franchise partners.Open Source Pizza generated 400M impressions and provoked immediate interest in the Dodo franchise: 70 franchises purchases followed the campaign, while requests keep growing.
Agenzia
Campagna Dodo open source pizza
Cliente Dodo Pizza
Marca Dodo Pizza
Data di Prima Diffusione/Publicazione 2019 / 10
Prodotto Dodo Pizza
Settore Ristoranti e Fast Food
Trama Our AI found the perfect combination of ingredients based on an analysis of 300,000 recipes and scientific papers on food pairing conducted by Cambridge and other USA universities. We shared the recipe and uploaded AI’s source code on GitHub. We also created a bot that searched for pizzerias on Instagram and shared Open Source Pizza with potential franchise partners.
Tipo di Media Interattivo
Lunghezza
Executive Creative Director
Managing Director
Copywriter
Art Director
Client Services Director
Account Manager
Digital Producer
Digital Strategist
Senior Strategic Planning Manager
Senior Producer
Executive Creative Director BBDO Moscow Alexey Fedorov
Copywriter BBDO Moscow Petr Martyuk
Art-director BBDO Moscow Alexey Litovka
Client Services Director BBDO Moscow Christina Krushinskaya
Account Manager BBDO Moscow Maria Shumakova
Digital Producer BBDO Moscow Elena Novoseltseva
Senior Digital Producer BBDO Moscow Yuriy Marin