Oxfam Intermón - "OXFAM JSV" by PHNX Awards 2020
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| Titolo | OXFAM JSV |
| Brief | Using the features of all the murdered women we created a new identity: Victoria, which allows social leaders to report in real time withoutfear of reprisals. An encrypted app that only leaders can use. |
| Agenzia | Kitchen |
| Campagna | Together we are Victoria |
| Cliente | Oxfam Intermon |
| Marca | Oxfam Intermón |
| Data di Prima Diffusione/Publicazione | 2019 / 11 |
| Prodotto | OXFAM |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | The app that brings murdered women back to life to protect the living ones. Problem After the signing of the peace deal with the Colombian government, the FARC abandoned the indigenous lands in which they were, but instead armed groups arrived to exploit them at their convenience. The leaders who denounce him are threatened, raped and murdered. +60 Female leaders assassinated. Solution Using the features of all the murdered women we created a new identity: Victoria, which allows social leaders to report in real time withoutfear of reprisals. An encrypted app that only leaders can use. 250 Active profiles +67% Reported attacks -46% Registered Agresisions |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | Iñaki Bendito |
| Strategic Director | Gema Arias |
| Strategic Planner | Nacho Tovar |
| Copywriting | Alberto Gómes |
| Art Director | Iñaki Garrido |
| Creative Director | Sergio Sánchez Caballero |
| Creative Director | Yeray Cerpa |
| Account Manager | Sandra Ruiz de Somavia |
| Account Manager | María Casado |
| Production Company Producer | McNulty |