Ford - "Concept Board" by PHNX Awards 2020
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| Titolo | Concept Board |
| Agenzia | GTB |
| Campagna | No Squeak Broadcast |
| Cliente | Ford Motor Company |
| Marca | Ford |
| Data di Prima Diffusione/Publicazione | 2020 / 6 |
| Prodotto | EcoSport |
| Trama | If you’re a fan of basketball, the squeak of the players’ sneakers on the court is as much a part of the atmosphere as the bouncing ball or the cheers of fans. But for the finals of a Brazilian basketball league, the squeak was suddenly silenced. After a full minute sans squeaks, the commentator revealed that the phenomenon had been put in place to promote Ford’s anti-skid technology. Devised by Ford’s advertising agency GTB, it required taking control of eight microphones during the live broadcast and using a mixing desk to dial down the squeaks. This was repeated every quarter for five games. Stealing the skids from the game enabled Ford to talk about anti-skid on the streets. |
| Executive Creative Director | Vico Benevides |
| Creative Directors | Rodrigo Strozenberg, Denis Peralta |
| Copywriters | Andre Savastano, Cauique Johnson |
| Art Directors | Leandro Bechara, Thiago Nascimento |
| RTV | Marina Fridman, Yasmin Mattos |
| Account | Andre Cruz |
| Media | Rafael Amorim, Thamyris Bueno, Giorgio Christiano |
| Filmmaker | Regis Fernandez |
| Production Company | Dirty Work Factory |
| Audio | Cabaret |