Smirnoff - "Infamous Since 1864 (90s)" by PHNX Awards 2020
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| Titolo | Infamous Since 1864 (90s) |
| Brief | Great stories start with great character, a little mystery, and a mischievous plan. Smirnoff’s story is no different. It spans three centuries and several continents but is little known to our consumers. So we took this opportunity to introduce them to our past, a story of epic proportions lined with highly unconventional—and sometimes questionable—choices. This global campaign told the story of deception, revolution, exile, bankruptcy, and resurrection — a tale of deliciously mischievous characters and original concoctions. From conception in 1864 Russia, all the way to the present day, this is a living story of infamy.This global campaign helped reverse a decade’s long decline in Smirnoff sales, leading to growth for the World’s No. 1 Vodka for the first time in 10 years. |
| Agenzia | 72andSunny |
| Campagna | Infamous Since 1864 |
| Cliente | Diageo |
| Marca | Smirnoff |
| Data di Prima Diffusione/Publicazione | 2020 / 1 |
| Prodotto | Smirnoff |
| Settore | Whisky, Gin, Vodka |
| Trama | How does one become the world’s no 1 vodka? Great stories start with great character, a little mystery, and a mischievous plan. Smirnoff’s story is no different. It spans three centuries and several continents but is little known to our consumers. So we took this opportunity to introduce them to our past, a story of epic proportions lined with highly unconventional—and sometimes questionable—choices. This global campaign told the story of deception, revolution, exile, bankruptcy, and resurrection — a tale of deliciously mischievous characters and original concoctions. From conception in 1864 Russia, all the way to the present day, this is a living story of infamy. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Director | Rupert Sanders |
| Casa di Produzione | Morton Jankel Zander (MJZ) |
| Editing Company | Work Editing |
| VFX Company | Blacksmith VFX |
| Sound Design Company | Wave Studios |
| CLIENT | SMIRNOFF |
| Smirnoff - STEPHEN O'KELLY | Global SVP |
| Smirnoff - NEIL SHAH | Global Marketing Director |
| Creative Co-Chair JOHN BOILER | Founder |
| Sr. Writer BROCK KIRBY | |
| MUSIC COMPANY | KOM |