Kornmo Original - "Common sense since 1946" by PHNX Awards 2020

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TitoloCommon sense since 1946
BriefKornmo is a traditional Norwegian cookie made from wholegrain. It's been around since 1948 and has a strong positioning among older Norwegians as a sensible snack. The challenge was to make the cookie popular among younger Norwegian parents. The solution was to have fun with a special group of people: overprotective parents, who in this case go to great lengths to prevent their kids from getting any bumps or bruises. Parenting should be simple, down to earth and straightforward. Just like a Kornmo cookie.
Agenzia
Campagna Common sense since 1946
Cliente Orkla
Marca Kornmo Original
PostedNovembre 2019
Settore Biscotti, Pane e sostitutivi
Trama Kornmo is one of the oldest biscuit brands in Norway. A product that has not been changed since it was launched in Norway in 1946. Kornmo sticks to the old and believes in the good old traditions.
Tipo di Media Televisione e Cinema
Colonna sonora I want to break free
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