Critical Mass

Digital

Calgary, Canada

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Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada

Indicazioni Stradali

Telefono: 403 262 3006

Email:

Sito Web: www.criticalmass.com

Social:

Dianne Wilkins

Chair

Chris Gokiert

Chief Executive Officer

Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

John McLaughlin

Chief Operating Officer

Diane Heun

Executive Vice President, Business Development

Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Web Design, Servizi di Marketing, Experiential, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Media Buying / Planning, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Clienti: 16

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada

Indicazioni Stradali

Telefono: 403 262 3006

Email:

Sito Web: www.criticalmass.com

Dianne Wilkins

Chair

Chris Gokiert

Chief Executive Officer

Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

John McLaughlin

Chief Operating Officer

Diane Heun

Executive Vice President, Business Development

Hey, Amazon from Critical Mass

Oct 23, 2017

Working with the Calgary Economic Development office, they launched a campaign to persuade Amazon to choose Calgary as the location for their second headquarters (HQ2).

Critical Mass plastered Seattle with large-scale billboards and street art written in chalk with playfully provocative copy like, "Hey, Amazon. We’d change our name for you. Calmazon? Amagary? Love, Calgary" or "Hey, Amazon. We have 10 ski resorts. Super close. Even you can't move mountains. Love, Calgary". One of the billboards is placed directly outside of Amazon's downtown corporate office with the phrase, "Hey, Amazon. Not saying we'd fight a bear for you... but we totally would."

There are ~200 public displays scattered around Seattle, mainly on the Amazon campus, along with print and digital ads.

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Social:

Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Basic Info

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Clienti: 16

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Clienti: 16

Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Hey, Amazon from Critical Mass

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