Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada

Telefono: 403 262 3006

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People spend a lot of time online before buying a car, looking for the best options, comparing and checking information. But nothing can be compared to a real test-drive. To introduce the new Nissan Rogue compact, the agency Critical Mass has used Google Maps and Street View technology to create a new digital cinematic experience. The Detour website enables you to make your daily commute in a new original way driving and even flying with the Nissan Rogue creating interest, awareness and engagement for real test drives and for the crossover

Nissan - "The Detour"

Critical Mass

Critical Mass Calgary, Canada

14457

Marca: Nissan
Paese: Stati Uniti

Cliente: Nissan Motor Corp.

Titolo	The Detour
Agenzia	Critical Mass
Campagna	The Detour
Cliente	Nissan Motor Corp.
Marca	Nissan
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Posted	Agosto 2014
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Tipo di Media	Interattivo
Lunghezza	79 seconds
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Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Basic Info

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Clienti: 16

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Clienti: 16

Critical Mass

Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Virtual Drive

Nissan - "The Detour"

Critical Mass Calgary, Canada

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