| Titolo | Mentos® Fresh Talent (clip Igee) |
| Agenzia | DENTSU CREATIVE |
| Campagna | Mentos Fresh Talent |
| Cliente | Perfetti Van Melle |
| Marca | Mentos |
| Data di Prima Diffusione/Publicazione | 2023 / 10 |
| Settore | Candies |
| Slogan | Mentos révèle la fraîcheur des artistes de demain |
| Trama | Une campagne qui renoue avec l'univers de la musique et qui vise à recréer un lien privilégié avec sa cible. |
| Problema | Marque très populaire auprès des jeunes dans les années 90, Mentos jouit toujours d'une excellente notoriété, mais connaît un manque de considération chez les 18-35 ans. Mentos® souhaite aujourd’hui recréer de la préférence de marque auprès des jeunes, en s'imposant à nouveau comme une marque aspirationnelle, cool et ancrée dans la pop culture. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Agency Contribution | Dentsu X |
| Executive Creative Director | Sébastien Zanini |
| Deputy Managing Director | Sébastien Zanini |
| Chief Executive Officer (CEO) | Cécile Bitoun |
| Deputy Managing Director | Amélie Ozouf |
| Deputy Managing Director | Jenny MONTEIRO |
| Strategic Planning Director | Alexandra Servant-Rony |
| Producer | Dorian Salort |
| Managing Director | Nathael Duboc |
| General Manager | Nathael Duboc |
| Director | Liswaya |
| Art Director | Benoit DELDIQUE |
| Copywriter | Sacha Baroukh |
| Project Manager | Mathilde Roux |
| Account Executive | Caroline DE ABREU |
| Head of Production | Anthony RATON |
| Grade | Romain Loiseau |
| Project Manager | Sonia Fadel |
| Sound Producer | Lisa Chaumont |
| Head of Production | Sébastien Cosset |
| Production Manager | Sébastien Cosset |
| Advertising Manager | Lila Mouhoubi |
| Marketing Director | Sonia Depoilly |
| Chief Executive Officer (CEO) | Cécile Bitoun |
| MOTION DESIGN | Priveen AMIRTHALINGAM |
| Strategic Planner | Zoé Delmere |
| Chief Executive Officer (CEO) | Véronique Margerit |
| Managing Partner | Sylvie Le Clech |
| Consultant | Olivier Carne |
| Consultant | Joffrey Dutto |
| Consultant | Laure-Anne Thebia |
| Production Assistant | Laura Giovanonni |
| Assistant Director | Naïma Ometak |
| Direttore della fotografia | Juanjo L.Salazar |
| Post Production | Céline Séné |
| Editor | Richard Guyot |
| Casa di Produzione | Blackbox |
| Post Production | Back Up |
| Audio Post Production | The Mixmen |
| Sound Track | The Mixmen |