| Titolo | Bag |
| Agenzia | J. Walter Thompson New York |
| Campagna | Bag |
| Cliente | HSBC |
| Marca | HSBC |
| Data di Prima Diffusione/Publicazione | 2006 / 2 |
| Prodotto | President's Day Sale |
| Settore | Istituti di Credito |
| Trama | The idea was to create a retail sale event very much like a department store would hold for Presidentsí Day. And what better icon of a great sale than a great shopping bag? Posters and in-branch materials included people holding HSBC Presidentsí Day Sale bags and invited potential customers to come in and pick up a few hot numbers. |
| Filosofia | To create additional buzz on the street, 84,000 actual custom bags were handed out at Grand Central Station with the Metro News, and at other venues across the city. |
| Problema | HSBC needs to show growth in customer acquisition and new deposits early in the calendar year to meet its business goals. Our job was to create a compelling opportunity to drive customers into the bank to open new accounts. |
| Risultato | Outperformed goal of 329 mm by 27% to bring in a total of 418 mm in new deposits, including 6,251 new checking accounts and 21,193 new savings accounts. |
| Tipo di Media | Altre |