| Titolo | Gorillas |
| Agenzia | J. Walter Thompson New York |
| Campagna | Gorillas |
| Cliente | HSBC |
| Marca | HSBC |
| Posted | Dicembre 2006 |
| Settore | Istituti di Credito |
| Trama | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
| Filosofia | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
| Risultato | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
| Tipo di Media | Internet Ad / Banner |
| Più informazioni | www.yourpointofview.com |