| Titolo | Winback for Press |
| Agenzia | J. Walter Thompson New York |
| Campagna | Winback for Press |
| Cliente | Federal Emergency Management Agency |
| Marca | FEMA |
| Posted | Dicembre 2006 |
| Prodotto | National Flood Insurance Program |
| Settore | Istituzioni Governative e altre autorita' |
| Trama | To increase new net policy growth by 5% each year. |
| Filosofia | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
| Risultato | 26 months of consecutive growth this year. Growth up 425% in 2005. |
| Tipo di Media | Direct Mail |
| Più informazioni | www.floodsmart.gov |