-  Agency of the Year - Sports Business Awards 2022
-  Campaign Best Places to Work 2022

Cake is a creative agency breaking new ground in sport and culture.

We operate behind one simple belief - that people’s time is valuable.

This means that we make campaigns which are worthy of people’s time.
Campaigns which exist in the things audiences find meaningful and exciting.
Work with its own cultural significance.

We achieve this through a mixture of expertise, knowledge and passionate fandom.

Our work with brands and rights holders creates impactful new strategies, ideas, activations and programmes which move the cultural conversation forward. 

Our Clients

​We work with some of the most well-known brands and rights holders across sport and culture, including:

Arsenal, Adobe, Aston Martin F1, BT, Commonwealth Games England, EE (BAFTA, Glastonbury & Wembley), Jaguar Land Rover (Rugby World Cup 21/23), JD Sports, Major League Baseball, PayPal, Puma, Sport England and The FA.

Our ground breaking work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards. 

What We Do 

Our services and capabilities are delivered by an in-house team across three divisions – Strategy, Creative and Account Management – enabling us to create and deliver truly 360, multi-discipline campaigns, whatever the brief.

Account Management

• PR & comms

• Social, influencer & culture marketing

• Partnership management and activation

• Live & digital experience and production

Strategy

• Creative, brand and partnership strategy

• Research, data and insights consultancy

• Measurement and evaluation

• Fan and brand tracking

Creative

• Conceptual development

• Art direction, design & artworking

• Editing and motion graphics

• Copywriting and editorial 

We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.

Including a network of global sports and entertainment specialist agencies that we successfully partner with for local market expertise and delivery.