| Titolo | The Rhythm of Denim |
| Brief | The campaign’s focus on reinvention of tap demanded that sound should be central to the film, with the composition integrated throughout every stage of the production. That meant a careful dance between disciplines – a creative process turning an industry standard on its head by putting music first. Drawing from a wide range of references (Stomp, Phil Collins, tribal drumtakes, and more), an initial concept beat divided into 3 acts was created. This beat served as the blueprint for the choreography. First dance rehearsals, in turn, set the tempo for the melodic arrangement. A classical choir approach accentuated – without dominating – the core tapping rhythm, providing a clear arc for the film’s build-up in intensity. The score accompanied the final shoot. The taps you see on film were recorded on set and inserted back into the final track. The result was a uniquely interdisciplinary, dynamic film – a highly expressive conversation between forms. |
| Agenzia | The Family |
| Campagna | The Rhythm of Denim |
| Cliente | G-STAR RAW |
| Marca | G-Star |
| Data di Prima Diffusione/Publicazione | 2022 / 1 |
| Settore | Abbigliamento |
| Trama | The film sees world-class tap dancers in a dance-off shot in architecturally stunning surroundings. The high production values and epic performance create a bold, immersive experience. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Sud Africa, Algeria, Stati Uniti, Afghanistan, Giappone, Germania, Olanda, Albania |
| Casa di Produzione | Halal |
| Executive Creative Director | Joris Kuijpers |
| Chief Marketing Officer (CMO) | Gwenda van Vliet |
| Director | Paul Geusebroek |
| Music | Sizzer |
| Actor / Celebrity | Kamira Samuel |
| Actor / Celebrity | Lee Howard |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile