TitoloBank on the Now
Campagna Bank on the Now
Cliente CIBC
Marca Simplii Financial
Data di Prima Diffusione/Publicazione 2023 / 6
Settore Istituti di Credito
Filosofia Simplii Financial launches Bank on the Now platform to help clients to seize the moment Created by Broken Heart Love Affair, the fresh approach demonstrates the contrast between the digital bank and its peers Simplii Financial, one of Canada’s leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank’s ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid moments, as well as three dots borrowed from the ‘i’s in Simplii. The campaign is anchored by a 60-second digital and social ad, programmatic and display ads, and out of home advertising. The black and white spot features human moments in near-suspended animation that precedes action–highlighting that we exist, change, and create in the now, resolving in the tagline Start Your Engines. In one scenario, a man is shown pulling back on what audiences eventually realize is a huge slingshot strung between a pair of trees. While the slingshot itself is never shown, we see the man straining to pull it backward, his bare feet digging into the ground below, the trees audibly creaking as they are bent down by his actions. In another scenario a greyhound sits inside an elevator, eager to bolt as soon as the doors open. In another, a young woman is shown standing outside and viewers see her feet beginning to smoke, accompanied by the sound of squealing tires. Another spot shows a man winding up to deliver what is shaping up to be a monumental kick to the rear of a colleague. Each spot ends just as all of that latent energy is about to be released, abruptly transitioning from the black and white imagery to the bright visuals of the revamped Simplii Financial logo, accompanied by the all-caps message “START YOUR ENGINES.”
Tipo di Media Esterna
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Chief Strategy Officer
SVP Strategy
Creative Director
Creative Director/ art director
Art Director
VP Client Success
Account Director
Account Supervisor
Account Supervisor
Account Coordinator
SVP, Executive Producer
Junior Producer
Casa di Produzione
Executive Producer
Direttore della fotografia
Production Designer
Wardrobe / Stylist
Production Manager
Casting Director
Editing Company
Executive Post Producer
Assistant Editor
VFX Artist
Executive Producer Color
Color Producer
Audio House
Music Composer / Audio Director
Executive Producer
Sound Design and Mix
Media Agency
PR Agency
Multicultural Agency

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