| Titolo | It only works if it all works - 2 |
| Agenzia |
VCCP
|
| Campagna |
It only works if it all works - O2
|
| Cliente |
O2
|
| Marca |
O2
|
| Posted | Mag 2005 |
| Settore | Apparecchi telefonici
|
| Slogan | It only works if it all works |
| Filosofia | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Risultato | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Tipo di Media |
Stampa e stampati
|
| Market | Regno Unito |
| Strategic Planner |
Sophie Maunder
|
| Advertising Manager |
Cath Keers
|
| Strategic Planner |
Alex Harris
|
| Director |
Joanna Bamford
|
| Partner |
Louise Cook
|
