The name was changed back to 180 Amsterdam in January.
Go to the newer Profile for this Company
Go to the newer Profile for this Company
| Titolo | We're for Frumpy Old Ladies |
| Agenzia | 180 Kingsday |
| Campagna | bonprix It’s me ! |
| Cliente | Bonprix |
| Marca | Bonprix |
| Data di Prima Diffusione/Publicazione | 2017 |
| Settore | Distribuzione |
| Filosofia | Online fashion retailer bonprix recently launched a whole new positioning and pan-European campaign. Devised by Amsterdam agency 180 Kingsday, it represents the first work the creative shop has done for the brand. And they’re off to a strong start. 180 Kingsday’s response to the brief to evolve the brand took things way beyond mere advertising, working closely with key teams at bonprix throughout the brand, e-com and operations teams to spark change at every level of the business. At its basis, the project is to challenge the pervasive misconceptions about how women look, think and live in 2018. There’s more to bonprix than meets the eye, the campaign suggests, and there’s certainly more to the women who shop there than the stereotypes say. Tiina Salzberg, executive strategy director and head of planning at 180 Kingsday told LBB’s Alex Reeves how the campaign came together. |
| Tipo di Media | Esterna |