TitoloVacuum Cleaner (English)
Titolo (Lingua Originale)Aspirateur
Campagna Put the Sun to work
Cliente Solarbox
Marca Solarbox
Data di Prima Diffusione/Publicazione 2023 / 8
Prodotto Photovoltaic
Prodotto (Lingua Originale) Photovoltaïque
Settore Industria
Filosofia The notorious french King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In the "Put the sun to work" campaign, the agency used the image of the Sun King generating electricity by pedaling a dynamo bike. This serves as a metaphor for the sun producing electricity for the entire family through solar panels on the roof.
Filosofia (Lingua Originale) La campagne repose sur un concept disruptif et un ton décalé mettant en scène l'emblématique Roi Soleil, Louis XIV, pédalant sur un vélo à dynamo pour apporter l’énergie solaire aux Français.
Tipo di Media Televisione
Market Francia
Chief Creative Officer
Art Director
Agency supervisor
Agency TV Producer
Direttore della fotografia
Wardrobe / Stylist
Post Production
Casa di Produzione
Head of Production
Head of Production
Production Company Producer
Production Company Producer
Production Service Company
Production Services Director
Art Director
Makeup artist
Music Composer

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