| Titolo | Travel As You Are |
| Agenzia | Laundry Service |
| Campagna | Travel As You Are |
| Cliente | Orbitz, LLC |
| Marca | Orbitz |
| Posted | Luglio 2023 |
| Settore | Organizzazione viaggi |
| Trama | Orbitz is in a highly competitive category. Growing the business required more than just smart messaging; it took meaningful positioning. We worked with Orbitz to refocus the brand on an important, underserved community: LGBTQIA+ travelers. Orbitz relaunched the brand with a message encouraging the LGBTQIA+ community to travel as their authentic selves, on their own terms, not the ones society created for them. The campaign launched with a brand film featuring real couples, all LGBTQIA+ cast and featured a newly recorded version of “You Don’t Own Me” (popularized by Lesley Gore in 1963) performed by acclaimed R&B singer/songwriter Serpentwithfeet. The campaign included RTB :15s videos, social content and a TikTok activation. |
| Tipo di Media | Televisione |
| Lunghezza |