| Titolo | Sweetheart (French) |
| Titolo (Lingua Originale) | Mon Coeur |
| Agenzia | Hungry and Foolish |
| Campagna | Sweetheart |
| Cliente | Axa Prévention |
| Marca | Axa Prévention |
| Data di Prima Diffusione/Publicazione | 2022 / 9 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Filosofia | The findings of a study conducted by Axa Prévention are striking, revealing the precariousness of women’s health. Often the pillar of the household, many women take on an all-encompassing role that is both organizational (managing errands, appointments, and activities) and emotional (listening and providing moral support). While focusing on their loved ones, they can easily forget about themselves to the point of putting their own health at risk. 200 women die every day in France from cardiovascular disease – the leading cause of death among women. With a strong emotional dimension, this film resonates with many people without being moralistic or distressing. The repetition and double reading of the term "mon coeur" (sweetheart) embodies all the love and attention we can give someone. With this campaign, Axa Prevention raised awareness, encouraging us to take care of the hearts of those who care so much for others. |
| Filosofia (Lingua Originale) | AXA Prévention réaffirme son engagement pour la santé des femmes dont 200 d'entre elles meurent chaque jour de maladies cardiovasculaires. Un film poignant qui encourage le suivi de la santé des femmes en sensibilisant leur entourage : « Famille, conjoints, collègues et amis, c’est à nous tous d’agir pour la santé des femmes. » |
| Problema | AXA Prévention is a non-profit association. Its mission is to study and implement all measures likely to develop the culture of prevention of the French population in order to prevent and reduce the risks to which they are exposed in health, on the road, at home, in front of screens, in the professional environment and in the face of global warming. |
| Problema (Lingua Originale) | Les femmes s’oublient, font passer la santé de leurs proches avant la leur, repoussent le moment de consulter, ont un suivi médical en pointillés et une prévention « bricolée » : ces constats alarmants ont été révélés en 2021 par l’étude inédite d’AXA Prévention. |
| Tipo di Media | Cinema |
| Lunghezza | |
| Advertising Manager | Eric Lemaire |
| Advertising Manager | Clotilde du Fretay |
| Advertising Manager | Christine Ecart Duplessy |
| Advertising Manager | Sylvie Mensa |
| Creative Director | Emmanuel François-Eugène |
| Copywriter | Stéphane Le Frapper |
| Art Director | Quentin Delachaud |
| Account Director | Marine Merhi |
| Project Manager | Caroline Guillier |
| Agency Producer | Patricia Chemoul |
| Director | Safy Nebbou |