TitoloRemy Martin E-commerce Hijack
Campagna Remy Martin E-commerce Hijack
Cliente Rémy Martin
Marca Remy Martin
Data di Prima Diffusione/Publicazione 2021 / 9
Settore Whisky, Gin, Vodka
Trama FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that.
Filosofia When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally.
Tipo di Media Social Media
Chief Creative Officer
Creative Director
Account Supervisor
Account Supervisor
Art Director
Executive Producer
Senior Brand Director

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