| Titolo | The immersive experience of a realistic test drive in virtual reality |
| Agenzia | DPDK Digital Agency |
| Campagna | The immersive experience of a realistic test drive in virtual reality |
| Cliente | Peugeot |
| Marca | Peugeot |
| Posted | Novembre 2021 |
| Settore | Auto Nuove |
| Trama | Challenge: Help a global car manufacturer expand its brand ecosystem with relevant customer experiences. Outcome: Mobile product innovation that lets potential customers experience their favorite car-model by offering a virtual test drive. |
| Risultato | The app had a 70% download ratio in the app store and the number of test drives at dealerships increased with more than 150%. |
| Tipo di Media | Case Study |
| Più informazioni | https://dpdk.com/work/virtual-testdrive-app |
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