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There are people in the industry that are going so far as to say that 2017 is the year that advertising as we know it comes to an end. We’ll have to re-evaluate that come January 2018, but the point is that the marketing landscape is changing- shifting towards an era that is more focus… Più informazioni

AdForum: How would you describe the current overall culture at your agency? How would you describe the culture among your female colleagues and what are the differences? Christine: What I love about Eventive is that there’s no typical employee. As a boutique experiential agency that pr… Più informazioni

They say that marketers make products, but consumers make brands. We all know the exercise of defining a brand can be a daunting task. Sure, brands start as a product. Google defines “brand” as “a type of product manufactured by a particular company under a particular name.… Più informazioni

Eventive Marketing added Christine Lee as director of strategy and Amy Beth Stern as senior director of client strategy and business development.      http://www.mediapost.com/publications/article/253000/eventive-marketing-christine-lee-and-amy-beth-ste.html  Più informazioni