| Titolo | O2 - 4 |
| Agenzia | VCCP |
| Campagna | It only works if it all works - O2 |
| Cliente | O2 |
| Marca | O2 |
| Posted | Agosto 2004 |
| Settore | Apparecchi telefonici |
| Filosofia | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Risultato | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Regno Unito |
| Strategic Planner | Sophie Maunder |
| Advertising Manager | Cath Keers |