| Titolo | Staircase |
| Agenzia | Juniper Park\TBWA |
| Campagna | Brand Refresh |
| Cliente | Groupe Média TFO |
| Marca | Groupe Média TFO |
| Data di Prima Diffusione/Publicazione | 2020 / 8 |
| Settore | Media/Editoria |
| Trama | The new visual identity and TV channel redesign is aimed at refreshing TFO for the multi-screen world. It is intended to convey the company’s digital transformation while nodding to its position as the leading destination for audiences seeking educational and cultural content in French. Based on a renewed brand architecture and positioning, the Le Parc Design team developed a substantial, multi-brand, multi-platform identity inclusive of 2D and 3D animation for its on-screen design, as well as static assets for TFO’s several sub-brands; MiniTFO for kids, FlipTFO for pre-teens, CineTFO, PlusTFO, a new brand covering the adult programming including ONFR+, IDELLO by TFO, its educational digital platform for schools and families, and the LUV, the cutting edge 3D studio of Groupe Média TFO. With the brand’s fresh look, the iconic flag shape - which, over time, has become a symbolic banner for Francophonie culture - is preserved and displayed front and center. Based on the geometric typography of the letters, the flag’s proportions were adjusted and the purple colour was refreshed as a brighter version of the same hue. It creates distinctive transitions, across all brands. |
| Tipo di Media | Packaging, Branding & Design |
| Casa di Produzione | Le Parc Design |