Titolo@imma.gram
Agenzia
Campagna New flavor Magnum Matcha
Cliente Unilever
Marca Magnum
Data di Prima Diffusione/Publicazione
Settore Gelati
Slogan Never Stop Playing
Trama #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream.
Problema This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market
Tipo di Media Web Film
Lunghezza
Actor / Celebrity
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Copywriter
Art Director
Strategist
Strategist
Account Supervisor
Account Supervisor
Agency Producer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Casa di Produzione
Chief Executive Officer (CEO)
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Line Producer
Director
Direttore della fotografia
Post Produzione
Editor
Editor
CGI

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