| Titolo | NK Seeds Case Study |
| Agenzia | RAPP Worldwide |
| Campagna | NK Seeds Case Study |
| Cliente | Syngenta |
| Marca | NK Seeds |
| Data di Prima Diffusione/Publicazione | 2023 / 1 |
| Settore | Agricoltura/Allevamento/Pesca/Silvicoltura |
| Trama | Could we seed a brand new thought? We needed to promote NK’s commitment to developing reliable seed hybrids to Argentina’s agricultural community. To do that, we had to reach the country’s ‘new’ farmer. A generation willing to innovate, and which values technology and process optimization, to maximize crop profitability and field growth. We brought the best of people and product together: We rethought the traditional means of agricultural communications to reach our new breed of farmer. Through our big idea “Impulsando la innovación” (driving innovation), we relaunched NK Seeds. The mass-media campaign was inspired by human growth, adaptability and evolution. We made a direct comparison between NK scientists, who are continually innovating, and NK products, which constantly adapt to the challenges faced by farmers in the field. And nurtured our audience’s commitment too: By relaunching the NK brand, we helped to reinforce its commitment to developing reliable crop varieties and hybrids that would improve farmers’ yield and profitability. |
| Tipo di Media | Case Study |
| Lunghezza |