| Titolo | Autodesk Case Study |
| Agenzia | RAPP Worldwide |
| Campagna | Autodesk Case Study |
| Cliente | Autodesk |
| Marca | Autodesk |
| Data di Prima Diffusione/Publicazione | 2023 / 1 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Trama | Could we add interest to an indifferent audience? Autodesk offers a suite of product design tools for engineers, but most rely on Inventor, its stand-alone flagship application: “I have what I need, so why should I buy anything else?” they think. How could we combat this apathy and show engineers the value of the collection? We piqued curiosity in products they saw differently: We knew that B2B buyers are twice as likely to consider a brand when they engage with it emotionally. Driven by research that revealed engineers as obsessive problem solvers who always look for ways to improve outcomes, we launched a social, display, and email campaign that made an emotional connection with them. Using easily overlooked product innovations, we challenged engineers by asking them one simple question: “What do you see?” And engineered success as a result: We outperformed competitors by 300% - and outshone them at the Linked-In Tech Awards, scooping Best Performing B2B Campaign 2018. We drove 57,000 single Facebook link clicks and a 2.5% increase in engagement. Most importantly, we inspired engineers to see the Autodesk collection in a whole new way. |
| Tipo di Media | Case Study |
| Lunghezza |