| Titolo | Better Bacons |
| Agenzia | Ogilvy Worldwide |
| Campagna | Better Bacons |
| Cliente | Tyson Foods |
| Marca | Wright Bacon |
| Data di Prima Diffusione/Publicazione | 2023 / 7 |
| Settore | Alimentari |
| Trama | As crafters of hand-trimmed, thick-cut, real-wood-smoked bacon for more than 100 years, Wright Brand knows a thing or two about making the best bacon. That’s why the brand is setting out to help fellow Bacons across America become the best version of themselves – whether it’s through a kitchen makeover, a much-needed vacation or an updated wardrobe. To launch the nationwide call, Wright Brand tracked down a Bacon located in the Chicagoland area to help improve his life and give a taste of what’s to come for others lucky enough to carry such a delicious surname. “Since we’ve mastered the art of crafting superb bacon, we wanted to extend our expertise to fellow Bacons,” said Lindsey Rice, brand manager for Wright Brand. “The Better Bacons contest is about paying it forward and delivering on improving the lives of those who have a special connection to bacon through their surname.” Four applicants will receive up to $10,000 towards improving their lives and ultimately helping make them a better Bacon. |
| Tipo di Media | Televisione |
| Lunghezza |