TitoloThe Issue Within The Issue
Agenzia
Campagna The Issue Within The Issue
Cliente Ali Forney Center
Marca Ali Forney Center
Data di Prima Diffusione/Publicazione 2021 / 12
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama 40% of the homeless youth population in New York City identifies as LGBTQ+. To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine, and developed an issue where 40% of the total ad inventory—our 28-page magazine with a magazine—was dedicated to the challenges this group faces. We enlisted journalists and editorial experts to bring the stories of LGBTQ+ youth homelessness to life. Each page of The Issue Within The Issue had a call to action via QR code, so readers could learn more and/or donate.
Tipo di Media Stampa e stampati
Chief Creative Officer
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter

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