We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming.
The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts.
We believe in people, product, and profit, in that order. For us, people always come first. They’re the soul of our agency. It takes awesome folks to make awesome work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects.
By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it.
Our founder, Bill Bernbach, once said “Creativity is the most powerful force in business,” and this philosophy underpins everything we do. DDB started over 70 years ago, and immediately changed the very notion of how creativity can help our clients with the work created for VW and the Beetle, to date one of the most iconic campaigns ever created in advertising.
Bill Bernbach revolutionized the way advertising was done, centered on that very simple commitment to creativity. That spirit of innovation never stopped. And sure, we’re part of one of the world’s largest creative networks, but ultimately, we are a tight-knit team of people who believe in working in agile and collaborative ways.
At DDB, our philosophy is - Unexpected Works. We believe truly creative ideas are inherently unexpected; they're the ideas you never saw coming, the insights that truly surprise you, the approaches that go counter to the category. We call that the ”'Unexpected', and it's what we strive for on every brief, every client, because we know that's the work that truly works for our clients. It's proven, across categories, across markets, and over time. Unexpected work drives growth. Unexpected work transforms businesses. Unexpected, Works.
Not only do we know creativity and innovation, but we also know what success looks like. We have helped clients like Kroger, AT&T, VW, Mars, Unilever, State Farm, and J&J create growth through future-forward marketing solutions and best-in-class creative ideas.
About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com
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